Katy Jones Photography
Wedding Photographer Squarespace Website
The Before
About The Project
ABOUT KATY
Katy Jones is a Devon-based wedding photographer specialising in a modern, emotive style and luxury destination weddings.
Iโve been working with Katy on various projects (including her branding) over the years, and was excited when she asked me to work on her new Squarespace website design, as with my own wedding approaching this year this gave me a unique perspective as the perfect ideal client too.
PROJECT GOALS
Katy felt her original website wasnโt reflective of the quality of her imagery and skills
The new website needed to ooze the โluxuryโ/high end energy she was trying to attract in her clients after recently raising her prices
Her original website was DIYed and on an older version of Squarespace, and she felt sheโd taken it as far as her skills would allow
The Afterโฆ
How I applied my signature โ3Sโ Approachโ
STRATEGY
As a bride-to-be myself, I approached the customer journey from the perspective of being the exact ideal client myself! Eg. offering a simple gallery page with an easy-to-view overview of all Katyโs best images and her style without having to click into each wedding project.
STYLE
Katyโs photography is incredibly emotive and impactful, so I wanted the website to reflect that through using large, impactful headings and bold, dark sections.
We gave the photography pride-of-place with lots of full width image sections too.
SIMPLICITY
I made sure along the way that Katy would be able to easily make changes to the website and galleries as her portfolio grows, and prioritised usability & accessibility over fancy effects while still using features that create impact.
โAnna, you completely nailed it.โ
What katy said:
โItโs made me emotional. Iโm looking at my work on the new site and itโs making me feel so proud of how far Iโve come. So thank you, so much.โ
The project highlights:
Katy feels excited to share a website that feels like itโs doing her work the justice it deserves
โI am loving my new site and getting so much great feedback about it.โ