
It’s time to become an
Build an audience of dream clients & convert them into paid projects consistently with ease.
Launching April 2025.
You’re a website/brand designer who wants to…
💌 Have regular, quality enquiries dropping into your inbox
🥰 Be able to choose only the dreamiest, well-paid projects to take on
⚡️ Build an online presence in a way that feels easy and streamlined (that doesn’t require showing up daily on socials)
🏝️ Take time off knowing your marketing is working in the background to bring you clients consistently
freshly served projects queued up like your fave sushi
🍣
freshly served projects queued up like your fave sushi 🍣
I’ll show you how to build an audience of dream clients who can’t wait to work with you…
❌ WITHOUT sending another cold pitch or DM
❌ WITHOUT dragging yourself to awkward networking events
❌ WITHOUT spending hours on Insta trying to go viral
❌ WITHOUT STRESSING THAT YOU HAVEN’T POSTED TODAY
You’re finding content marketing hard right now because…
😓 It’s taking you hours to create one piece of content and it feels like a full-time job
💬 You don’t know what to say (and you’re overwhelmed with all the ‘tips’ and ideas online)
📱 You’re relying on social media to do the hard work (but your portfolio posts aren’t getting engagement, let alone getting you enquiries)
But we can change that!
We’re going to build you a backstage content funnel that converts clients in the background, and a rinse-&-repeatable ongoing audience building strategy too.
In Demand Designer® is for designers who…
CRAVE CONSISTENCY
You’re tired of the feast-or-famine cycle and want a more predictable way to get enquiries (and ensure the enquiries are actually the right fit and won’t ghost you!).
KNOW THERE’S an easier WAY
Your content creation dabbling is taking you too long and not seeing results. You want to make sure the time you put into your content actually converts clients!
NEED TO EVOLVE/PIVOT
Or maybe you’ve been in agency, been whitelabelling, had time off, or find yourself pivoting and needing to build a new audience (and want to start the right way!).
book more clients, without burning out
🍣
book more clients, without burning out 🍣
“Fully booked until summer & considering taking school holidays off client work to spend time with my kid!”
“I don’t think I could have done that without the In Demand Designer® program.
Particularly the help in getting my messaging right - it now just feels like my content is coming to me with such ease.
I’ve just signed my first international client and feel like I’m really attracting the right people. It’s made me feel so much more confident and I’m now looking at refining my services & putting my prices up too. So thank you!”
— Tamsin (messaged me this in March 2025, ~3 months after completing In Demand Designer®)
Here’s how we do it…
What do you get inside the In Demand Designer® program?
The Curriculum
Pre-recorded video trainings and tutorials, broken down into easily consumable bites and concepts (no 60 minute workshops here!), with lifetime access!
Projects & Action Tasks
You’ll find step-by-step tasks and projects to work on that give you tangible results, to help you stay accountable and actually put the trainings into practice (because info without action is pointless).
Templates, Prompts & Resources
From Google Docs to content calendar templates and Ideas Banks, you’ll have everything you need to take action easily, including easy ‘fill-in-the-blank’ frameworks to create your content.
Custom GPTs (AI bots)
I’ve trained my own custom GPTs (AI chatbots) on my own strategies for you to use! They’re available for you to use to support you through creating your content quickly (so you can spend more time working with those dreamy clients!).
90 Day Success Path
I want you to see results as soon as possible, which is why I’ve created a ‘success path’ calendar and email reminder automation with suggested lessons & tasks to take and when if you want to complete everything within 90 days.
*VIP: 1:1 Feedback & Support
If you choose the VIP plan, you also get 1:1 support too, where you’ll be able to submit what you’ve been working on to me so I can give you precise & personalised feedback on EXACTLY what’s going to move your business forward.
go VIP for personalised, 1:1 feedback
🌟
go VIP for personalised, 1:1 feedback 🌟
Why learn from me?
Hi, I’m Anna (aka Rosanna), and I’ve been a Squarespace website designer for 10+ years, working with over 170 clients.
I prioritise freedom & fun
I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?
I walk the walk (I’m a practising designer!)
Everything I teach I’ve learned over a decade; I’ve been to burnout and back (oh hey 2017) , figured out what works and what doesn’t, and am still actively working with dream clients.
I’ve built 2 personal brands (content is my thing)
As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.
I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.
Meet my Frameworks & Custom GPTs you’ll discover inside In Demand Designer®
These are the concepts I’ve developed over 10 years as a designer, and the 3 cute AI chatbots I think you’ll fall in love with to help speed up your tasks!
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The 4Ps of an In Demand Personal Brand
As a designer, I know you know about branding, but we’ll be adding some sriracha spice and personality to establish you as the GO-TO in your area of expertise. You’ll be creating a ‘blueprint’ to have this all in one place.
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The ‘Content to Clients’ Funnel
Don’t waste another hour creating content that doesn’t impact your business. Create content ‘assets’ that keep bringing in leads long after you’ve posted, and learn to repurpose and generate content that attracts, nurtures and CONVERTS your clients.
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My Rinse-&-Repeatable Content Workflow
Steal my content schedule and watch me plan & create a month’s worth of content so you can see the streamlined workflow in action (and follow along yourself too!).
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The Ideal Client Insights Bot GPT
This AI bot has been trained to help you fill out your Personal Brand Blueprint doc and uncover the deep desires & painpoints your clients are experiencing.
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The POSSUM Bot GPT
This cutie AI bot has been trained on my POSSUM framework for non-icky, simple sales content, to help you talk about your services online with confidence and from a place of service.
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The Blog Repurposing GPT
Have this AI bot turn one blog post into multiple pieces of social and email content in minutes, in a way that’s actually optimised for engagement on those platforms!
Star student? You’ll get this completion bonus…
The Commercial Client Licence
When you complete the program, you’ll be given a commercial licence to use the following elements from the program with your OWN clients:
The Personal Brand Blueprint Document 📃
Whether you already offer branding in your design services or not, offering this as a strategy part of your client deliverables can add HUGE value and means you can charge more for a brand strategy add-on in your projects.The Ideal Client Insight Bot GPT 🔎
Use this custom GPT to help you complete your clients’ Brand Blueprint documents with ease, so you can reclaim time in your client delivery.The POSSUM Bot GPT 💬
Wow your clients with sales content ideas to add to their websites or in their content ideas as a surprise extra! In Demand Designers overdeliver for their clients; leading to more rave testimonials and referrals.
What previous students have been saying…
fill your project pipeline this summer
🍣
fill your project pipeline this summer 🍣
Joining the VIP plan? Here’s how it works…
If you select the VIP plan below, you’ll get access to your own personal dashboard where you can submit projects for private 1:1 feedback, and ask questions to me as you work through the program.
Have me review & feedback on your Personal Brand Blueprint doc (with suggestions on how to apply this to your website)
Submit your backstage funnel offers & emails to me for 1:1 feedback
Submit blog posts & social content to me for personalised notes & tips
Send in questions about the program materials for me to answer & share to benefit all VIP students (these are anonymous, don’t worry!)
You get a total of 6 months support & feedback
Join in April and your support months will be May, June, July, Nov, Dec, Jan (there will be a 3 month pause while I am away Aug/Sep/Oct 2025)
Your questions, answered…
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You get instant, ‘lifetime access’ to the curriculum, trainings & templates when you join!
If you’ve chosen the VIP plan, you also get access to a total of 6 months of support & feedback (there may be a pause of 3 months during Aug/Sep/Oct 2025 when I am away, and your support/feedback months will continue after this).
*Lifetime access refers to the lifetime of the program, but students will be warned if the program is planning to be retired. Read my course terms here.
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This is not a group program so there are no group calls or a community.
This is because I truly don't believe sitting on an hour-long group Q&A call each week (at a time that might not even work for you!) is the best use of your time!
Instead, you can work through the curriculum trainings and projects at your own pace, take the ‘90 Day Success Path’, OR join as a VIP to get 1:1 feedback and support from me.
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If you choose the self-paced plan, you don’t get access to support or feedback from me; this just gives you access to work through the curriculum at your own pace.
If you choose the VIP plan, you’ll be able to submit projects and questions to me for a total of 6 months to receive 1:1 personalised feedback from me! This is done via a personal portal/dashboard.
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This program is created for designers who already have at least a couple of portfolio projects under their belt (whether through their own business or white-labelling/in agency), but who want to see more consistent client enquiries and bookings.
If you're unsure, please do send me a message so we can see whether this is right for you!
If you’re just starting out and need to get your first clients, take this mini course instead :)
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I’ve worked with a curriculum designer to design this program to be as actionable and results-driven as possible.
No fluff or hour-long training videos here; just bitesize, easily consumable lessons to help you move through quickly
Step-by-step action tasks that keep you accountable and actually put into practice what you’re learning
‘Fill-in-the-blank’ templates, frameworks and banks of ideas to make your content a BREEZE to create
AI prompts and custom GPT bots to support you through each module
Once you’ve been through the program, you’ll have a streamlined, rinse-and-repeatable system for creating content that actually gets you clients! (No more wasting hours creating Instagram posts that don’t get results)
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This program will teach you how use magnetic messaging and set up backstage and frontstage content funnels to effectively fill your pipeline with more dream clients (in a streamlined way that doesn't take over your life!).
So if:
- You're not seeing your content CONVERT clients
- You're not getting DREAM client enquiries
- Your content creation feels like a chore that takes forever and sees little resultsThen this is the right program for you!
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When we set up your Backstage Content Funnel, we will be using blogging (which can be repurposed from podcasting, if you prefer to create audio-first) and email marketing.
These are important content assets, so are non-negotiable in this program! (Also don’t worry if you don’t have an email list yet, we’ll go through this in the trainings).
For your Frontstage Content Funnel, I’ll show you the strategies for creating effective content for your chosen social media platform(s). Eg. Instagram, TikTok, Threads, Facebook, LinkedIn.
(Everyone’s Frontstage Funnel might use a different platform, so we don’t go into the ‘step-by-step of exactly how to edit a Reel’, for example. You’ll get ideas & strategies that you can apply to any platform.)
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Due to the digital nature of the curriculum included and its instant access, I don't offer refunds on my courses/programs, however if you are unsatisfied please get in touch so we can rectify the issue! contact@byrosanna.co.uk.
Read more of my course terms here.
Choose your plan & join:
Self-Paced
£900
or 6 x £150 per month!
(6 month payment plans available for a limited time)
Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
90 Day Success Plan
VIP
£1,200
or 6 x £200 per month!
(6 month payment plans available for a limited time)
Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
90 Day Success Plan
🌟 + 1:1 feedback on your projects for 6 months (May, June, July, November, December, January)!
Please note for VIP students I am away in August/Sep/Oct 2025 and will not be delivering feedback during these months - your 6 months feedback will pause and continue after I return. ‘Lifetime access’ refers to the lifetime of the program. Read the program terms and conditions here.
Join the waitlist
Launching April 2025 with 6 month payment plans starting from £150 per month!
pays back with 1 client project (to get dream clients on repeat)
💸
pays back with 1 client project (to get dream clients on repeat) 💸
Still got Qs? DM me!
If you have any extra questions about the program or you’re unsure whether this program is the right fit, pop me a DM over on Instagram!
I’m committed to getting my students results, which can only happen if you’re ready. So it’s in my interest to be transparent about whether this is suitable for you too, and I’ll never give you the ‘hard sell’!