Dr Lisa Berry-waite

Squarespace Website for Historian & Writer

Historian and writer

About The Project

ABOUT Lisa

Dr Lisa is a British historian and writer who loves sharing her passion of history with the public. After being listed as BBC History Extra’s 30 Historians under 30 ‘to watch’, Lisa knew she needed to get a website up and running to build her personal brand in a professional way for future collaborations, and display her recent publications and media features.

PROJECT GOALS

  • Create a personal brand website to act as a portfolio of Lisa’s publications & media features

  • To promote her research in an engaging way and have a place for people to contact her for future collaborations or media appearances

  • To create a website that feels calming, neutral and minimalist, but without being boring! I created a ‘fresh’, bright moodboard to reflect Lisa’s fresh approach to making history accessible and her love of blues!

The After…

Squarespace website for historian and writer
Squarespace website for writer and historian

How I applied my signature ‘3S’ Approach’

STRATEGY

With a few different target audiences, it was important to consider the customer journey of each one and making sure everyone coming to the website could easily find what they need, plus making sure that the website was keyword optimised to help Lisa show up on search engines when people are looking for her specific specialism in history.

STYLE

Lisa wanted a clean and calming website that didn’t feel too overwhelming, but it was important it didn’t feel too boring, plain or stuffy. Inspired by her love of blues and nature, I opted for some sandy off-whites and zingy blues to bring a freshness to the website, making it stand out and feel fun rather than flat.

SIMPLICITY

Each page has plenty of breathing space around each element, and the use of the simple, off-white background gives a calm, yet warm feel. It’s easy to navigate around without feeling overwhelmed by content, while still keeping them engaged with fun, moving elements. It’s all about balance!

Squarespace website mockup - fresh neutral design

“It's been fab to work with someone who gets my vision and the vibe I'm going for! ”

What lisa said:

“I’m so pleased with the finished result. Thank you for all your support and patience (explaining various things with the helpful videos).”

The project highlights:

  • As someone who lives by the sea and loves beachy vibes, I’ve loved working with this colour palette for it’s freshness!

  • Lisa now has a place to easily update and store her research work and media features, that she can be proud to share as a personal brand.

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