EMMA HEWLETT
Squarespace Website for Floral Designer
The Before
About The Project
ABOUT Emma
Emma is a luxury event florist in Devon, specialising in sustainable, British flowers and installation work.
As her business has matured, she has repositioned to working on more high end, full packages only in the luxury market, and wanted her website to reflect this with a clean, fresh look.
PROJECT GOALS
Emma wanted to simplify the pages & navigation to make it super simple for her clients to navigate.
Her existing Wix website was difficult for her to update and had some errors, so her new website needed to be simple.
The design should feel luxurious and fresh, in line with modern websites and appealing to her high end clients.
The After…
How I applied my signature ‘3S’ Approach’
STRATEGY
As well as in-depth keyword research to help optimise Emma’s new website for search engines, Emma also worked with a professional copywriter to help update the website’s messaging.
This ensured that the website not only appealing visually to her dream clients, but really spoke to them too.
STYLE
We used a classic, neutral colour palette on the website so that Emma’s gorgeous imagery of her flowers could do a lot of the talking, and made sure to use these images in an impactful, interesting way across the site.
We brought in a romantic, bridal feel to the website with the use of fonts, and botanical shadow elements.
SIMPLICITY
I laid out the website to ensure it is as simple as possible for Emma’s dream clients to get where they need, with call to actions taking them on a journey through the website.
I’ve also kept in mind throughout the design to make it easy for Emma to make edits herself too.
