Easily Sell an Online Class or Zoom Workshop (with Flodesk Checkout)
Have you ever wanted to sell an virtual workshop or online class via Zoom to teach something to your customers?
Offering paid online workshops is a great way to bring more money into your business, and it allows you to help more than just one person with your expertise, rather than offering 1 to 1 services all the time.
But maybe you don’t have a website yet, or perhaps your website doesn’t have ecommerce or the ability for you to actually take payment for products or workshops online.
In order to effectively sell a workshop, you ideally want a beautiful sales page that explains what people will learn, a way for them to pay, and a way to give them automatic access to the Zoom class as well! In this post I’m going to show you a tool that will allow you to do all of that, PLUS sell upgrades, and connect with email marketing too…
Table of Contents
Watch this on Youtube! Or keep scrolling to read…
What could you sell as an online zoom workshop?
Below are a few examples of classes or workshops that work great when run virtually via Zoom:
Virtual Yoga or Pilates class
Virtual networking events or conferences
Virtual Art class
Virtual skills training (eg. a Pinterest workshop)
To be honest, the list is endless! If you offer a service in your business, there’s a high chance you could potentially offer some kind of virtual class as a ‘one-to-many’ offer.
STEP ONE: SIGN UP FOR FLODESK CHECKOUT
The tool I’m recommending is Flodesk Checkout*, because it will allow you to:
✔️ Create beautiful sales pages easily to promote your workshop
✔️ Take payment & collect information about your students
✔️ Offer bonuses & upgrades at the checkout
✔️ Deliver access to your Zoom workshop
✔️ Connect with email marketing to send tailored emails to your attendees
Get 50% off your first year when you sign up using my link*! You can choose Flodesk Email Marketing, or Flodesk Checkout, or both when you sign up >>
(You can also upgrade your existing Flodesk account if you have one by going to your settings in the ‘Plans + Billing’ area.)
STEP TWO: CONNECT STRIPE TO TAKE PAYMENTS
Once your account is set up, you’ll need to go into your settings to ‘Checkout setup’ and click to connect Stripe. Stripe is a payment processor that will allow you to take payments from all major debit & credit cards, and you’ll need to link your account here.
If you don’t have an account, it will take you through the steps to set one up, but it’s a fairly quick setup process!
Once that’s complete, it should show as connected in Flodesk, and I’d recommend also editing your Terms & Conditions with any policies you need while you’re here.
(If you’re using Flodesk Email Marketing as well, I have a quick-start guide inside my ‘Email Marketing with Flodesk’ course, plus lessons on everything you need to know about using Flodesk and email marketing for your business!)
STEP THREE: SET UP A SEGMENT FOR YOUR WORKSHOP CUSTOMERS
Head into Audience > Segments and create a new segment with the name of your workshop.
This is where all your customers will be added once they’ve signed up to your Zoom class. It means that you’ll be able to send them specific emails about the course (for example an email with the Zoom link, a reminder, or an email with a link to watch the replay if you’re recording it!).
STEP FOUR: SET UP YOUR SALES PAGE
Go into the Checkouts area of Flodesk and create a new checkout. You can use one of their pre-made templates (it doesn’t matter which one as you can completely customise these for whatever you need!) and go in to edit it.
Here, you can click on any section or block of text/images to edit the design settings on the right hand side, allowing you to change things like fonts, colours, spacing, imagery etc. To edit text, simply click on it and start typing.
You’ll also be able to re-order, duplicate or delete sections, and add new sections (called ‘blocks’) using their large range of layouts for the various areas a sales page needs - such as lists of info, images, galleries, testimonials, FAQs and more!
As well as obviously adding the name & price of your class, remember to include:
Exactly what people will learn or the outcomes of the workshop
Details about the time, date and length of the workshop
Explain that the class will be hosted virtually on Zoom
Any other FAQs, details or testimonials to help encourage people to sign up
All the buttons on your sales page will automatically link to the checkout page (which we’ll edit in step 5).
STEP FIVE: ADD YOUR PRODUCT SETTINGS TO THE ‘SETUP’ AREA
Click on ‘setup’ in the top right corner and this is where you can set the price of your class, whether it’s on sale or free, plus add an image, name & description that will display on the Checkout page.
If you use the tabs along the top of this pop up you’ll see you’re also able to add an ‘upsell’ option as well! This means you can offer the option for people to upgrade their purchase at the checkout with an additional product. You can fill in the details for that here.
You can also choose the ‘Testimonial’ tab to add a testimonial that will be displayed on the checkout page, and the ‘Discounts’ tab will let you set up discount codes for people to use as well if you’d like.
STEP SIX: CONNECT THE PRODUCT TO YOUR SEGMENT
This is a really important step!
In this ‘setup’ pop-up, select ‘Contact’ and here you can choose what information to collect from people on the checkout page, and give them the option to sign up for your regular email newsletter list as well.
However what’s key is that you add in your segments here too!
Opt-in Segment (choose the segment you have set up in Flodesk for your general email list; this will add anyone who opts in at the checkout to this segment)
Product Segment (choose the segment we set up in Step 3! This will make sure people who buy your workshop are added to this segment)
Upsell Segment (if you’re offering a bonus upsell for people at the checkout, you will want to create a separate segment for this as well - just like we did in Step 3)
STEP SEVEN: EDIT THE CHECKOUT PAGE
Choose the ‘Checkout’ tab from the top to edit how your checkout page will look once people click your buttons to join the class.
Click anywhere in the background of this page and you’ll see some settings on the right hand side that allow you to toggle on/off different sections of this page, such as:
The email opt-in option
The option for people to add in a discount code
A testimonial
An upsell offer
T&Cs link
STEP EIGHT: SCHEDULE YOUR VIRTUAL WORKSHOP IN ZOOM
First of all, make sure you’re signed up to Zoom on the correct pricing plan for what you need. The free plan only allows sessions of up to 40 minutes, which probably won’t be enough, so you’ll want to opt for either the Pro or Business plan (you can pay monthly and cancel after the workshop):
Open up the Zoom app on your computer and select ‘Schedule’ from the Home screen.
Fill in the details about the title, date and time of your workshop and edit the various settings (eg. whether you want your video and/or participants video turned on for the class ect), and click save.
Then go to your ‘Meetings’ area in Zoom, select your meeting and click ‘Show Meeting Invitation’.
In this information, you want to copy the meeting link, which is just this part:
(We’ll be adding this to the delivery page next so that people can access your workshop on the day!)
STEP NINE: EDIT THE DELIVERY PAGE WITH ZOOM LINK
This is the page that people will see once they’ve entered their payment details and paid - also known as a ‘thank you’ page. By default it will include a receipt, but there are more sections on this page that, again, you’re able to toggle on/off in the right hand options when you click on the background of this page, such as:
Instructions section (I’d recommend keeping this so you can provide next steps and a link to your Zoom workshop)
A link to your download (if your product includes some kind of digital download file)
Details of the upsell (this will only display if the person has bought this as well)
A space to promote another bonus offer or product
In the ‘Instructions’ section, I’d recommend editing the button to link to your Zoom link, and including the link the the description text as well for people to copy and save for later,
*OPTIONAL STEP TEN: SEND AUTOMATED EMAILS WITH THE ZOOM LINK TO ATTENDEES
The great thing about Flodesk Checkout is it integrates seamlessly with email marketing too. Because you’ll have all your workshop attendees automatically added to your segment (the one from Step 3) when they join your class, you’ll have a list of people that you can send tailored, specific emails to, AND you can automate these too!
If you head into Flodesk’s Workflow area, and click ‘Create new workflow’, here you can set up automated emails that send out when a new attendee is added to that segment.
I show all about how to do this, plus everything you need to know about Flodesk and email marketing for your business in my ‘Email Marketing with Flodesk’ online course!
Learn how to use Flodesk to start, grow & nurture a thriving email list!
🕰 Save time getting stuck & endless google-ing
☑️ Make sure you're doing everything legally and with best practices
☕️ Set up easy automations that do the work while you sit back
💌 Grow a list of subscribers who really want to buy from you
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