Brand Transformation with Ellie Beth Designs UK

---

---

A Brand Re-design for the UK's top journalling Etsy shop!

---

Rachel Blundell has built an incredibly successful sticker & journalling Etsy shop over the past couple of years, but in making the leap to creating her own ecommerce website, she felt her EllieBeth brand needed a bit of a makeover!

---

The Moodboard

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7 // 8 // 9 // 10

The key to this project was to make sure Rachel's brand was still recognisable to her loyal customer base, so it was important that we stayed with using her core colour scheme of turquoise, seafoam green and bright pink.

---

The Logo & Brand concept

As you can see from the moodboard, Rachel loved the idea of adding a butterfly element to the brand, as well as gold accents, so I incorporated the butterfly silhouette in the dot of the 'i'.

Bright, happy, and fun colours are at the core of the EllieBeth brand, and shine through in her 'Brighten up everyday' tagline too. I think it's my most colourful design yet!

“Anna has been amazing to work with - she captured perfectly the key elements that encapsulated EllieBeth Designs UK. I am so happy with the final result - gorgeous graphics with everything that I need - but almost as importantly, the design process was easy, straightforward and I felt I could completely trust her with the work. Customer reactions to the new branding has been so positive - they recognise it as EBDUK, but in a fresh way, perfect for the next stage in the business!”

— Rachel Blundell, EBDUK

---

View the full portfolio page

or